What I doAs part of the team at Poolside, I lead and produced social content for Spotify’s Viva Latino, bridging strategy, creative, and on-set execution.
Social Media Shoots
Creative Direction & Production
I led monthly social media shoots for Zumba Wear, developing creative direction, moodboards, and shot lists aligned with campaign objectives. Each production was designed to translate Zumba’s vibrant, community-driven energy into platform-ready content.
On Set
On set, I managed schedules, coordinated talent and assitee, and ensured deliverables — including Reels and social-first assets were captured efficiently and with clarity.
Brand Collabs
Branded collaborations with globally recognized partners such as Hello Kitty, Crayola, The Beatles, and Snoopy, where shoots required thoughtful integration of partner brand guidelines while maintaining Zumba Wear’s distinct voice and visual energy.
Ongoing Social Support
Beyond campaign shoots, I supported ongoing weekly content creation to maintain consistency and momentum across Zumba’s social platforms. I created Instagram Stories in Canva and edited Reels using CapCut and Adobe Premiere, ensuring content remained dynamic, platform-native, and aligned with campaign direction.
